V-CONNECT LEARNING PLATFORM REDESIGN
Turning an internal B2B tool into a market-ready product for launch
ROLE
UX Design, User Research
TIMELINE
3 months
STATUS
Live Site
CONTEXT
V-Connect began as an internal learning tool used to host and manage company-led employee enrichment courses. It functioned as a service layer rather than a standalone product.
PROBLEM
The platform was not designed for external clients.
Workflows, language, and assumptions reflected internal use, limiting its viability as a customer-facing offering.
CHALLENGE
Transform an internal tool into a market-ready B2B learning platform without losing the operational efficiency that made it valuable internally. This required validating real user needs, clarifying the product’s value proposition, and redesigning the experience for scale.
OUTCOME
Led the redesign end-to-end, grounding decisions in user research and close collaboration with engineering to deliver a standalone, customer-ready learning platform.
SCOPE & RESPONSIBILTY
Research
Working with existing users’ insights
Design
Developing while coordinating with product owners
Iteration
Implementing feedback from leadership up to the CEO
Delivery
Ensuring proper handoff to engineering and development
REAL-WORLD CONSTRAINTS
Legacy Internal Workflows
Tight Engineering and financial limitations
Balancing internal user needs with market expectations
Fixed timeline set for product launch
UNDERSTANDING USERS
Research focused on existing users of the tool inside the company. Research questions focused on what the points of frustration with the current experience were? What are internal legacy processes and shortcuts that you would not expect a new user to know?
1. Batch creation was cognitively demanding and error prone
Facilitators had no clear structure or guidance through the multi step batch creation process, leading to confusion, incomplete setups, and reliance on institutional knowledge.
2. Large, unstructured input forms overwhelmed users
Forms lacked hierarchy and clarity around required versus optional inputs, causing users to stall or miss critical fields.
3. Dense, inconsistent interfaces made it hard to scan and trust the system
Long, text heavy tables combined with inconsistent visual styles made it difficult to get an overview of batches and activities, increasing cognitive load and reducing confidence in the product
FROM INTERNAL TOOL → MARKET PRODUCT .
SIMPLIFYING COMPLEX WORKFLOWS
Problem
Batch creation lacked structure and feedback, forcing facilitators to rely on prior knowledge and trial and error.
Design Tension
Adding structure reduced errors, but too much rigidity limited facilitator flexibility during setup.
Design Decision
Introduce a guided batch creation workflow that provides clarity for new users while preserving flexibility for experienced facilitators.
The Market Ready Outcome
The workflow no longer depends on internal training, enabling external customers to configure batches independently.
1
Step-by-step guided flow
2
Optional shortcuts for experienced users
2
1
3
Progression indicators and save and exit states
3
4
Continued guidance throughout batch creation process
4
REDUCING
COGNITIVE LOAD IN COMPLEX FORMS
Problem
Long, unstructured forms overwhelmed users and led to missed fields or stalled progress.
Design Decision
Reduce visible complexity by clarifying hierarchy and progressively revealing optional inputs.
The Market Ready Outcome
The interface supports confident decision making, reducing setup errors and time for first time users.
1
Suggested defaults and contextual guidance
1
2
Clear distinction between required and optional fields
3
Collapsible functionality to streamline process
3
2
4
Explicit guidance about content while exploring
4
CREATING A READABLE AND CONSISTENT INTERFACE
Problem
Dense tables and inconsistent UI patterns made it difficult to scan information and undermined trust in the product
Design Decision
Standardize interaction patterns and introduce visual hierarchy to improve readability and consistency
The Market Ready Outcome
A consistent, scannable interface supports scale, improves usability, and reinforces product credibility.
1
Filters, sorting, and horizontal tabs for large data sets
2
Iconography and color replacing text heavy indicators
1
2
3
Consistent type scale, icon set, color system and UI components
OUTCOME AND IMPACT
Product shipped to production
Now offered as a standalone solution
1800 participants, 30 + clients
REFLECTION
Research focused on existing users of the tool inside the company. Research questions focused on what the points of frustration with the current experience were? What are internal legacy processes and shortcuts that you would not expect a new user to know?
V-CONNECT LEARNING PLATFORM REDESIGN
Turning an internal B2B tool into a market-ready product for launch
ROLE
UX Design & Research
TIMELINE
3 months
STATUS
Live Site
CONTEXT
V-Connect began as an internal learning tool used to host and manage company-led employee enrichment courses. It functioned as a service layer rather than a standalone product.
PROBLEM
The platform was not designed for external clients.
Workflows, language, and assumptions reflected internal use, limiting its viability as a customer-facing offering.
CHALLENGE
Transform an internal tool into a market-ready B2B learning platform without losing the operational efficiency that made it valuable internally. This required validating real user needs, clarifying the product’s value proposition, and redesigning the experience for scale.
OUTCOME
Led the redesign end-to-end, grounding decisions in user research and close collaboration with engineering to deliver a standalone, customer-ready learning platform.
SCOPE & RESPONSIBILTY
Research
Working with existing users’ insights
Design
Developing while coordinating with product owners
Iteration
Implementing feedback from leadership up to the CEO
Delivery
Ensuring proper handoff to engineering and development
REAL-WORLD CONSTRAINTS
Legacy Internal Workflows
Tight Engineering and financial limitations
Balancing internal user needs with market expectations
Fixed timeline set for product launch
UNDERSTANDING USERS
Research focused on existing users of the tool inside the company. Research questions focused on what the points of frustration with the current experience were? What are internal legacy processes and shortcuts that you would not expect a new user to know?
1.
Batch creation was cognitively demanding and error prone
Facilitators had no clear structure or guidance through the multi step batch creation process, leading to confusion, incomplete setups, and reliance on institutional knowledge.
2.
Large, unstructured input forms overwhelmed users
Forms lacked hierarchy and clarity around required versus optional inputs, causing users to stall or miss critical fields.
3.
Dense, inconsistent interfaces made it hard to scan and trust the system
Long, text heavy tables combined with inconsistent visual styles made it difficult to get an overview of batches and activities, increasing cognitive load and reducing confidence in the product
FROM INTERNAL TOOL → MARKET PRODUCT .
SIMPLIFYING COMPLEX WORKFLOWS
Problem
Batch creation lacked structure and feedback, forcing facilitators to rely on prior knowledge and trial and error.
Design Tension
Adding structure reduced errors, but too much rigidity limited facilitator flexibility during setup.
Design Decision
Introduce a guided batch creation workflow that provides clarity for new users while preserving flexibility for experienced facilitators.
The Market Ready Outcome
The workflow no longer depends on internal training, enabling external customers to configure batches independently.
1
2
1
2
2
Optional Shortcuts for experienced users
1
Step-by-step guided flow
3
3
3
Progression indicators and save and exit states
4
4
4
Continued guidance throughout batch creation process
REDUCING COGNITIVE
LOAD IN COMPLEX FORMS
Problem
Long, unstructured forms overwhelmed users and led to missed fields or stalled progress.
Design Decision
Reduce visible complexity by clarifying hierarchy and progressively revealing optional inputs.
The Market Ready Outcome
The interface supports confident decision making, reducing setup errors and time for first time users.
1
1
1
Suggested defaults and contextual guidance
2
3
2
3
3
2
Clear distinction between required and optional fields
3
Collapsed functionality to streamline process
4
4
Explicit guidance on content while exploring
CREATING A READABLE AND CONSISTENT INTERFACE
Problem
Dense tables and inconsistent UI patterns made it difficult to scan information and undermined trust in the product
Design Decision
Standardize interaction patterns and introduce visual hierarchy to improve readability and consistency
The Market Ready Outcome
A consistent, scannable interface supports scale, improves usability, and reinforces product credibility.
1
2
1
Filters, sorting, and horizontal tabs for large data sets
2
Iconography and color replacing text heavy indicators
3
Consistent type scale, icon set, color system and UI components
REFLECTION
Research focused on existing users of the tool inside the company. Research questions focused on what the points of frustration with the current experience were? What are internal legacy processes and shortcuts that you would not expect a new user to know?
OUTCOME AND IMPACT
Product shipped to production
Now offered as a standalone solution
1800 participants, 30 + clients